The Fanfight brand had approximately 2mn users with a $12 CAC for a transacting user. They were facing challenges in scaling Meta ads, Google Ads, affiliate ads, and overall new users.

While the brand had a great Return on Advertising Spend (RoAS), they encountered difficulties in non-linearly growing paying users MoM.

In the span of about a month, we increased spending by 1.5 times by expanding our acquisition channels from just 3 to 8, and simultaneously, we scaled up our Meta ads with vernacular communications.

• New users: We scaled from 2 million to over 5.4 million (2.7 X).

• Customer Acquisition Cost: Reduced by 35% (from $12 to $7.8)

• During game days and seasons, we scaled Meta ads from 3.5K new user daily acquisitions to 10K.

• Also increased daily acquisitions through affiliate marketing from 10K to 35K signed-up users at a CAC of $1.