Build a go-to-market strategy to launch fantasy gaming in India, encompassing both free and paid solutions for Fantain. Create market size, target customer persona, channel strategy, paid media plan, and budgeting for customer acquisition.

Develop customer lifecycle management marketing strategies and journeys.

Planned and executed the end-to-end launch and scale-up of the free fantasy sports platform to 2.4 million active playing users. Similarly, spearheaded the A-to-Z marketing of the paid version of fantasy sports to 1.98 million paying users.

• Acquired 1.98 million users at a CAC of 2.5 USD.

• Optimized the signup-to-purchase conversion funnel to 22% from 15%.

• Built customer lifecycle journeys to improve retention, repeat revenue optimization, and increase the conversion rate between funnel stages. Reduced the churn rate by X% and increased repeat revenue by 10% MoM.