Conversion Rate and Funnel Optimisation

Conversion and Funnel Optimisation

In today's hyper-competitive landscape, every interaction is a chance to win or lose. The rising costs of ‘media buys’ demand additional growth levers for gaining an edge and staying ahead. Imagine a pipeline overflowing with potential customers, but most of them leak out before reaching the end. That's the reality for many businesses, where website traffic doesn't translate to conversions.

A brand's success depends on seamlessly guiding potential customers through a frictionless journey from awareness to purchase. That's where Conversion Rate and Funnel Optimization (CRO) come in. It's not just about tweaking buttons and adding pop-ups, it's about understanding your customers' desires, removing roadblocks, and crafting an experience that compels them to say "yes."

Elevating Your Business with CRO and Funnel Marketing:

Framework-Based Approach: Implement a structured framework, drawing on proven methodologies like Cialdini's Principles (e.g., social proof, scarcity) to strategically influence user behaviour and enhance conversion rates.
Data-Driven Precision: Analyzing user behaviour, pinpoint conversion funnel pain points and opportunities, employing data-driven strategies for optimal results.
Targeted Segmentation: Tailoring experiences for distinct segments ensures your marketing resonates, fostering higher engagement and conversion rates.
A/B Testing Excellence: Through continuous refinement via A/B testing, optimize every funnel element for maximum conversion efficiency.
Cross-Channel Integration: Seamless integration across digital channels ensures a cohesive customer journey, maximizing the impact of marketing efforts.
Conversion-Centric Content: Crafting persuasive content not only captivates the audience but also strategically guides them through the conversion funnel.

In a saturated market, success depends on unique approaches with strategic frameworks. By employing proven methodologies like Cialdini's Principles, I don't just optimize for conversion; I strategically influence user behaviour by creating frictionless journeys, guiding prospects from awareness to purchase with irresistible ease.

CRO isn't just crucial, it's the driving force of sustainable growth and gaining an advantage over the competition.

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Testimonials

What people are saying

Having closely worked with Jomin at Ora and Glance, I've seen his unmatched dedication to driving results and optimizing marketing strategies. His data-driven approach and creative insights led to significant ROI growth and success in numerous campaigns. His analytical expertise and genuine passion for marketing make him strong in this domain. I recommend him for any performance and growth marketing requirements.

Harneet Bhalla VP Growth Marketing, ORA

Testimonials

What people are saying

Working closely with Jomin at ORA for over a year, I learned a lot from our collaborative projects. His expertise and passion for digital marketing were evident from our first project, where we analyzed acquisition journeys and repurchase rates. Jomin's clarity of thought, attention to detail, and critical thinking skills set him apart. I highly recommend him for any organisations looking to boost their growth.

Ayush Verma Business Analyst, ORA

Testimonials

What people are saying

Jomin consistently demonstrated strong analytical and strategic thinking skills, contributing to the growth of the brand. He played a vital role in driving business results and achieving business objectives. He is expert in analytics and passionate about marketing, highly recommended for performance and growth needs.

Santhosh AVP Performance Marketing, HiveMinds

Frequently Asked Questions

What makes us unique?

We set ourselves apart by thoroughly exploring every aspect of your marketing strategy, from pre-impression to post-impression stages. Unlike traditional one-size-fits-all methods, our approach integrates data-driven personalization with creativity, incorporating market research insights. Employing validated frameworks, we analyze, recommend, execute, and refine solutions to address the core challenges in underperforming marketing strategies. Our strategies remain adaptable, evolving through real-time performance insights

What does it cost?

The cost varies based on the scope and unique needs of your business/project. We tailor our pricing to align with your specific requirements, delivering value and measurable results. Yes, we are worth every penny!

Who will handle creative and ad copies?

In advertising, creating compelling creatives and ad copies is crucial for success. Considering this, we encourage businesses to provide creatives and ad copies based on our recommendations. However, if you don't have them, no worries! We have a network of experienced experts ready to assist once you review and approve the partnerships and commercials.

What about analytics and Tracking?

Being able to measure marketing impact is so crucial to your business’ success. For analytics and tracking, we help you with setting up the right tools and technologies to provide comprehensive insights into campaign performance. We prioritize transparency and accountability, ensuring you have access to the data needed for informed decision-making.

What kind of results will I get?

Your results will depend on various factors, including the scope of the campaign, your business goals, and your willingness to test out new ideas and concepts as per our recommendations. Success is the output of our collaborative efforts and the actions we take together.

What services do you offer?

We offer a comprehensive range of customized services to meet your business goals and objectives. Our offerings include strategic planning, digital marketing, customer acquisition, creative design management, email marketing, influencer & affiliate marketing, and performance analytics. Whether you require full-service or specific solutions, we are dedicated to enhancing your digital presence, improving customer engagement, or increasing conversions as per your needs.

Can you help with both web and mobile app marketing solutions?

Yes, we specialize in providing comprehensive marketing solutions for both web and mobile applications. Our strategies are tailored to maximize return on investment and overall success across diverse digital platforms.

How do you use AI to optimise marketing?

We leverage AI in marketing for content creation, creative design ideas, customer experience support, and predictive analysis. This fast-paced and data-driven approach allows us to adapt strategies swiftly, maximizing the effectiveness of your marketing efforts.