Scale Your Growth Without Wasting Ad Spend
AI and automation are changing digital advertising faster than ever. What worked even 1 year ago no longer drives results. I help startups, D2C brands, and founders stay ahead by lowering CAC, scaling ROI, and building growth systems that work in 2025 and beyond.
Case Studies
ORA Group (Healthcare D2C)
Challenge:
Ad spend was rising but customer acquisition and revenue had stalled. CAC was too high to scale profitably.
Approach:
I rebuilt the account structure across key channels, redefined targeting, and ran disciplined testing tied to unit economics. Budget allocation grew from ₹5L to ₹1 Cr per month in google ads.
Results:
In 12 months, new-user revenue doubled from ₹7 Cr to ₹14 Cr, overall revenue grew from ₹30 Cr to ₹60 Cr, and CAC dropped by 45%.
Intellect Clinic (Healthcare, Singapore)
Challenge:
Poor campaign structure and low lead quality drove rising CPL, making growth inefficient.
Approach:
I restructured campaigns across Search and PMax, improved tracking and event optimisation, and aligned keywords and landing page messaging with target audiences.
Results:
Reduced CPL and CAC by 50%, scaled annualised clinic revenue run-rate from ₹81L to ₹4.7 Cr ARR in just 8 months on a ₹3.5L monthly spend, and achieved a strong 1:9 CAC to LTV ratio.
This is for you if...
You're a founder tired of rising ad spend with no ROI
You're a startup struggling to lower CAC or break growth ceilings
You're a D2C brand that needs disciplined, profit-focused growth
You're a business that wants qualified, consistent leads
You're a team ready to run Google Ads as a serious growth channel
If this sounds like you, you're in the right place.
The PPC Industry Has Changed
AI & automation now run bidding, targeting, and much of campaign management.
What you do inside Google Ads drives only 30% of results.
The other 70% comes from growth levers outside the platform.
That 30% still matters. Without expert structures, experiments, and data-driven optimisation, automation burns your budget. And without the 70%, even perfect campaigns can't scale profitably.
Here's where the 70% comes from:
Most PPC experts live inside the 30% and leave 70% of growth untapped. I connect both, and that's how I deliver predictable, profitable growth.
Why Work With Me
Most PPC freelancers optimise only inside Google Ads. Agencies spread thin across too many accounts. I focus on both platform execution and the growth levers around it (ICP, offers, funnels, payback). That's how I deliver predictable, profitable growth.
That is the difference between wasted spend and predictable, profitable scale.
I take a disciplined, full-funnel approach:
Inside Google Ads → structured campaigns, continuous monitoring, and test-driven optimisation
Outside the platform → ICP clarity, offers, funnels, and payback strategy
| Aspect | Typical PPC Freelancer | Work with Jomin |
|---|---|---|
| Approach | Set and forget | Continuous monitoring, structured experiments, and optimisation |
| Focus | Tweaks inside Google Ads | Ads + ICP + offers + CRO + payback strategy |
| Reporting | Clicks, impressions, CTR | CAC, ROAS, payback period, LTV |
| Accountability | Vanity metrics | Business outcomes |
| Adaptability | Struggles with AI and automation | Proven playbooks built for the AI era |
What Clients Say
From leaders to growth-stage brands, here's what they say about working with me.
ORA Group
"Jomin transformed our Google Ads performance. We scaled budgets from 10L to 1 Cr a month in 8 months, doubled customer acquisition, and cut CAC by 45%."
Harneet (CMO, at 1000 farmacie)
Intellect Clinic
"Jomin's data-driven approach delivered real results. He reduced our CPL and CAC by 50% while scaling revenue 6X with a 1:9 CAC to LTV ratio."
Frank NG (SVP, Revenue and Growth at Intellect)
Shakaharry
"Working with Jomin was a game-changer. He scaled our quick commerce accounts, set up Meta and Google Ads, fixed tracking, tripled revenue, and improved ROAS with his analytical approach."
Anand (Founder)
How I Work
My process is simple and transparent:
Discover
Understand your product, audience, and define growth hypotheses
Diagnose
Audit ads, tracking, and funnels to spot gaps
Prioritise
Focus on the levers with the highest ROI
Test
Run structured experiments across ads, creatives, and offers
Scale
Double down on winners and systematise growth
Meet Jomin Jose
I am a Growth and Performance Marketing leader with more than a decade of experience across India, APAC, and the US.
I have managed ₹100+ Cr in ad spend, driven 300+ Cr in revenue, and helped brands cut CAC by 30-50% while scaling budgets 5-10x.
I have led growth for ORA Group, Intellect, Fanfight, Glance, and Fantain, and consulted for Shakaharry, Astrovachan, Vyaparify, and others, building systems that deliver consistent, profitable growth.
👉 I engineer growth systems that turn ad spend into predictable, profitable outcomes.
Frequently Asked Questions
How are you different from other PPC freelancers or agencies?▼
Most freelancers optimise only inside Google Ads. Agencies spread thin across too many accounts. I focus on both platform execution and the growth levers around it (ICP, offers, funnels, payback). That's how I deliver predictable, profitable growth.
Can you help if my ads are already running?▼
Yes. I usually start with an in-depth audit of your account, tracking, and funnel. Often I find hidden leaks that, once fixed, cut CAC by 20–40% before scaling further.
Do you manage just campaigns or the bigger growth picture?▼
Both. I set up and optimise campaigns, but I also work on landing page CRO, analytics, and payback strategy. Ads don't exist in isolation and that's where most PPC experts fail.
How fast will I see results?▼
Most clients see quick wins in 30–45 days. Sustainable, scalable growth usually takes ~90 days of structured experimentation.
What if I'm just starting with ads?▼
That's fine. I've helped brands go from zero to multiple crores in revenue. The process starts with tracking, ICP clarity, and test budgets before scaling.
Do you work with all industries?▼
Yes. I've worked across D2C, B2C brands in healthcare, gaming, wellness, edtech, skincare and quick commerce. The principles are the same: understand the ICP, test right growth hypothesis, prioritise ruthlessly and scale what works.
Ready to scale profitably with Google Ads?
Don't let another month of wasted spend hold you back.
Book a Discovery CallNo commitment required • 30-minute strategy session • Actionable insights guaranteed