Real11 - Fantasy Gaming (Consulting)

Revamped performance marketing strategy for Real11, scaling ad spends, expanding channel mix, and accelerating user acquisition and revenue growth within two months.

Doubling Spends, Revamping Campaigns, and Expanding Channels for Gaming Success

Before

After

Real11 is a fantasy gaming platform offered real money contests to participants.

When they approached me in 2021, they were struggling to scale spends ($48K), user acquisition & revenue. Their Facebook and Google Ads account were a total mess with a very limited channels in the distribution split.

In about two months, I scaled spending from $48K to $100K monthly with a complete revamp of Facebook and Google Campaign structures. I deployed a systematic, targeted campaign structure focused on the top of the funnel, the middle of the funnel, and the bottom of the funnel.

Expanded the channel distribution from merely 3 to 8 and scaled up user acquisition and marketing budget.